SEO or Search Engine Optimization, in simple terms, is the process of improving the quality and quantity of website traffic to a web page or website from search engines.
With marketgoo SEO, we help you improve online search ranking by providing useful information and tools necessary to get started with SEO, resulting in higher position in keyword searches and rankings, more leads, more traffic and more sales. on your website.
To use our SEO tool, you don't need to be an SEO expert. Our built-in SEO tool will analyze your website on an ongoing basis to create a comprehensive SEO plan with easy-to-follow steps on what you can do to optimize your site.
To start using our SEO tool, your first step will be to enter your website and perform an initial scan. Then, you will be able to review your SEO dashboard, which consists of several tabs:
Your SEO Plan
Optimize
Analyze
Competitors
Tools
Settings
Your SEO Plan
Your SEO plan shows the summary of your performance in terms of website success. Probably one of the most important features of the tool, the SEO plan section shows at a glance the current status of your website optimization. It also tells you if your site has technical issues that you should be aware of, such as size, the speed, redirects, and error pages of your site. Each of these elements contributes to your visitors' experience, and if they are not optimized, not only will your visitors leave your page, but your search engine rankings may suffer.
It also provides you with tasks to complete in order to resolve any technical issues found on your site and improve your site's content and mobile readiness. As you progress, you'll get closer to improving your website and achieving your SEO goals.
You can also find highlights of your website's user experience in this section. If potential visitors see clear and accurate titles and descriptions of your site in a search engine search result, it will drive more traffic to your website. And once on your site, if visitors see that your web pages have detailed, up-to-date, and useful content, your site is more likely to rank higher. This is very useful for sending traffic to your website because they act as summaries of the content on your site, helping your potential visitors identify what it is about. Detected issues can also be fixed on demand, so there's no need to look for the next task to do.
And since many web searches are performed from mobile devices these days, it's important that your site is optimized for phones and tablets. Otherwise, Google may lower your rankings in search results for smartphones. Included with the site tasks section is scanning how quickly your site loads and how mobile-friendly it is. Don't be alarmed if your site doesn't pass the test. The tool will always give you an overview of any problems your site is having and how you can fix them.
Also under this section, you also have access and quicklinks to the following:
Your marketgoo score - As you optimize your site, you can see how your score changes. It is determined by a proprietary algorithm that calculates your site's performance on many factors, both external (things outside your website) and internal (inside your website). These factors are still weighted differently and include, but are not limited to, the completion of tasks within the SEO tool
Monthly report download - Download your report in PDF format to share it.
Site tasks
Optimize your pages
This is an overview of all scanned pages available on your website ready to be optimized. This is linked to the optimization tool found within the Optimize tab that allows you to select pages to optimize and assign a keyword to each, understand what your page or post is about to increase your rankings with the time.
Once you have selected the keyword for a particular page, a list of tasks will be displayed. Complete all tasks to reach 100% optimization status for that page. You can work to optimize pages one by one up to 100%, or you can optimize multiple pages at the same time.
Analyze
This tab shows the external measure of search engine influence that affects your website's SEO performance. You can link your Google Analytics account here to get a guided measure of how your traffic is directly affected by how you optimize your website with marketgoo.
Under this tab you will find:
Your SEO traffic
Here, the tool provides a brief summary of your website's ranking based on your website's traffic estimate and its overall position.
Search indexing status
This section shows if your website has been indexed by Google, Bing and Yahoo. An indexed site means that it will appear in search engine results. Please note that if your website is brand new, it may take up to 8-10 weeks for your site to be indexed, and it may take several months for your site to improve its position in the results.
Keyword ranking
In the Keyword Ranking section, you can see how your website ranks for your selected keywords on Google, Bing, and Yahoo and how they are doing on the top 100 search pages.
Note: Keywords are automatically updated every 15 days as they are reflected in real time in search engines.
Backlinks
The more popular your site is, the higher it will rank in search engines. This section shows the extent of links pointing to your website, or what we call inbound links. The more links your website has, the more credible it will be. This section shows how many high-quality and valuable websites are currently linking to your website and the progress of your website in terms of receiving inbound links over a period of time.
This tab shows the external measure of search engine influence that affects your website's SEO performance. You can link your Google Analytics account here to get a guided measure of how your traffic is directly affected by how you optimize your website with marketgoo.
Competition
Any website that performs well in terms of SEO will know that the secret to being successful in SEO is not only how to make your website search engine friendly and create content. But also keeping an eye on your competitors. We have collected all the important factors that you need to check within your website/business competition so that you can create a perfect strategy for your own website.
Here you have:
Backlink comparison between your website and your competitors.
Your keyword rankings compared to your competitors (it will show rankings if your competitors are also ranking or optimizing for the same keywords).
Tools
This section is where you can find our specialized feature, a structured data generator, also known as schema markup, which serves as a standardized format for conveying details about a web page and categorizing its content.
It is invaluable for SEO by improving the understanding of page content by Google and other search engines.
Additionally, websites that implement structured data to annotate their content increase the likelihood of appearing as rich results, offering a more engaging experience for Google users.
Settings
This section is where you can configure your information, add relevant information about their website and business so that we can generate better recommendations.
Under this section you can update:
Company profile
Name of your business or brand - This is an optional field. If desired, enter the name of your business or brand.
SEO Target Country Select the country in which your company resides. Choose United States or select "Choose a different country" and select the appropriate country from the drop-down menu. If your business is global, we recommend selecting the United States as the default.
Main goal of your website - Select the main goal of your website from the list.
Is your business local? - select "No, I sell nationwide or abroad" or "Yes, I only sell in my city or nearby." If you select "Yes", you will be asked to enter the location of your business.
Preferred interface language Choose your preferred language from the dropdown menu.
Email Notifications
Your email preferences when receiving communications from your SEO performance
Connections
For managing your connection to your Google Analytics account.