Before getting into every detail of what makes high-quality content, it's best to know the basics when developing a content strategy.
What is a Content Strategy?
Content strategy is the creation and management of all types of content to drive your specific business objectives. This can include image, written, audio, and even video content.
In general, the goal of your content creation strategy is to drive results to your business or website. Whether in terms of more traffic, popularity or more sales.
Fundamental steps to create a content strategy:
Define your website or business objectives
Identify your target audience
Research your industry
Monitor your competitors' content
Conduct a website content audit
Optimize your website's existing content
Measure the effectiveness of your content