One of the most important things you should set up at the beginning within the tool is your keywords.
Your keywords or SEO keywords are the main words and phrases in your website content that allow people to find your site through search engines. A well-optimized website for search engines makes it easier for search engines to understand your website and convey the information to your potential website visitors.
There are two ways to do this, and you must follow these simple steps:
From the Optimize tab:
Click on 'Optimize' in the upper corner of the page. This will take you to a screen where you can select your website pages and add a focus keyword for optimizing.
Select a page you’d like to to optimize and you will be directed to a new screen.
Click the first task to add 'Find new keywords' below to open the search console. Enter the keyword you want to use to optimize your site. For example: 'restaurants in London'.
Clicking 'Select focus keyword' and a pop up window should appear giving you the option to type in the keyword of your choice or research the keyword you would like to optimize. The tool will display the difficulty and search volume of the keyword you will choose.
Once you have selected a keyword, click on 'Select' and you should see the page updated with tasks to complete and completed tasks to fully optimize the page for that keyword.
Under Analyze Tab:
Click on 'Analyze' in the upper right corner of the page. Scroll to the bottom of the page and find 'Add Keywords'.
Click the button 'Add Keywords' below to open the search console. Enter the keyword you want to use to optimize your site. For example: 'restaurants in London'.
Clicking'Search Keywords', a list will be displayed in the Search Results with different alternatives for your keyword. You can review the Search Volume for each one and add them with the plus icon.
Once selected, you will be able to see all your keywords in the right block. Here you can also delete them and review your position in the search engines for each one. You may add up to 20 keywords for tracking their rankings on the first 100 pages of search engines.
Tips:
If a hyphen ('-') appears next to the keywords you selected under 'Volume', the search volume is too low for us to collect accurate data for that keyword. Be sure to test key phrases with 3 to 4 words and check the 'Keywords we've found for you' tab for keywords that will be easier to improve your rankings.